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Business and promotional videos
Organise footage into a focused introduction, service explanation or company story. Use agreed titles, branding and supporting elements to make the message clear.
Discuss business and promotional videosMeridian / Video EditingVideo editing services.
Video editing services.
Shape your footage into a clear story.
Make your recorded content easier to follow and more purposeful to watch. Meridian helps turn footage, sound and brand elements into videos designed around your audience and delivery channels.
Clear story structure Platform-aware edits Consistent brand finish
Illustrative brand concept, not an example of completed client work.
01 / The purpose behind the workEvery edit makes a choice.
Every edit makes a choice.
Keep the story moving.
A useful business video needs a clear message, a sensible pace and a reason for the viewer to keep watching.
We review the material available and build an edit around the intended outcome. That may mean explaining a service, drawing attention to an event or turning a longer recording into focused pieces for your channels.
The approach considers structure, audio, titles and delivery format together. We agree the intended length and level of finishing before editing so the result fits both your message and the source material.
Tell us about your priorities02 / How we can helpOne source of footage.
One source of footage.
Several ways to tell the story.
Explore the areas of support below. We shape the scope around your requirements, existing materials and priorities.
03 / Details that make a differenceA considered cut.
A considered cut.
A more coherent viewing experience.
Editing brings the story, technical details and final format together. Each decision should support the message.
A clear editorial direction
Agree the central message and intended audience. Decide what belongs in the edit and what can be left out to keep the story focused.
Pacing and structure
Arrange scenes and key points into a logical sequence. Use transitions with purpose and leave enough time for important information to be understood.
Audio that supports the story
Review speech, music and background sound within the agreed finishing scope. The quality of the original recording affects what can be improved.
Titles and captions
Plan readable on-screen text and agreed caption delivery. Check names, terminology and supplied wording during review.
Consistent visual presentation
Apply agreed branding and appropriate colour adjustments. Keep the finish coherent while accounting for differences in the supplied footage.
Delivery for the intended channel
Agree aspect ratios, durations and export requirements. Review how the edit works in each included version rather than relying on one format everywhere.
04 / Our processA clear next step.
A clear next step.
At every stage.
We agree the scope, responsibilities and review points before work begins, keeping important decisions visible throughout the project.
- 01
Review the footage
Understand the brief, source material, brand assets and required outputs.
- 02
Build the edit
Create the initial story structure and establish pacing and key visual elements.
- 03
Refine the details
Apply agreed feedback and complete the included audio, title and visual finishing.
- 04
Export and deliver
Check the approved versions and prepare files in the agreed delivery formats.
05 / Plan a useful first conversationBring your priorities.
Bring your priorities.
We’ll work through the detail.
These starting points help us understand your requirements. You do not need a finished brief to begin the conversation.
- Your source materialFootage, audio and any existing project files you can supply.
- Your main messageWhat the viewer should understand or do after watching.
- Your channelsRequired aspect ratios, approximate duration and versions.
- Your referencesBrand assets, style examples, captions and target deadline.
06 / Video Editing FAQsGood questions.
Good questions.
A clearer starting point.
Find answers about video editing, project scope and the information we need to get started.
Ask about your projectDo you provide filming as well as editing?
This service focuses on editing supplied footage. Any filming, location work or production support needs to be discussed and agreed separately.
What footage should I send?
Share the available video and audio files, along with notes about useful scenes and the message you want to convey. Original files are preferable to heavily compressed copies where available.
Can you turn a long video into social clips?
Yes. We can identify suitable sections and edit an agreed number of shorter clips. Each version may require a different opening, framing or caption layout for its intended channel.
Are subtitles included?
Subtitles or on-screen captions can be included in the scope. We confirm the language, accuracy review, styling and whether you need embedded captions, a separate subtitle file or both.
Can you add music and stock footage?
These can be discussed where appropriate. Any third-party music, footage or graphics must have suitable usage rights, and licensing costs are confirmed separately where applicable.
Can poor-quality footage be fixed?
Some issues can be improved, but editing cannot reliably recover information that was not captured. We review the material and explain practical limitations before agreeing the level of finishing.
How are revisions handled?
We agree review stages and revision rounds at the start. Time-coded, consolidated feedback helps identify exact changes and keeps later versions aligned with the approved direction.
Your next step with MeridianTurn your footage
Turn your footage
into something worth watching.
Tell us what you have recorded, where the video will appear and the story you want to tell.
Discuss your video edit Looking for broader support? Explore IT Solutions